I’m always interested in new opportunities and ideas. You can find me here on Linkedin or if you prefer the old school method you can find my CV below.

Laura Johnson

email – 

Personal Profile:

I am creative and enthusiastic Content Editor with extensive PR, web content and editing experience in online gaming and gambling, media PR and entertainment. I am proficient at using a variety of offline and online tools to achieve my objectives. I am outgoing with strong and effective organisational skills. I have first-rate proofreading and copywriting skills. I am a good team player and able to use my own initiative to achieve objectives. I am extremely versatile and learn new tasks and skills quickly. I’m an active social networker and like to keep up to date with new technology.


  • I am the voice of across all outgoing messaging, meaning I write, edit and/or proofread all online content, all CRM emails and DM assets and mobile marketing. I am also the voice on the inbound telephone customer service calls.
  • I wrote and distributed press releases for Crayon and gained coverage across main marketing trade press including; Campaign, Marketing and New Media Age
  • I took control of Crayon’s Twitter feed and grew number of followers from 6 to 1200
  • I was part of the team that won a Digital Impact Award for best use of digital in a brand transformation situation in 2011 as part of marketing team
  • I promoted Take That’s record breaking run of shows at Wembley Stadium online, on social media and across sponsor sites including National Express and Ticketmaster.

Education:                                                       Courses:

  • BA (Hons): Public Relations. University of Central Lancashire, Preston
  • A Levels: Spanish, Business Studies, Economics, General Studies. Holy Family VI Form, Liverpool
  • GCSEs: 11 grade A* – B inc. English Literature, English Language, French, Spanish, Business Studies. Holy Family High School, Liverpool
  • Adobe Dreamweaver
  • Body Language and Personal Impact
  • How to write copy journalists actually use
  • Managing the media


Key Skills:

  • PC and Mac literate.
  • CMS Platforms including Site Core, WordPress and bespoke systems.
  • Visual Studio.
  • Dreamweaver.
  • Microsoft Office.
  • Omniture and Google Analytics.
  • Basic Photoshop.
  • Durrants Online Clipping Management.


Employment Details:

June 2012 – Present
Content Editor – Mecca, Rank Interactive – Gaming and Gambling 

  • Writing all online content for
  • Writing, proof reading and editing all CRM assets.
  • Writing affiliate landing page copy.
  • Writing all copy for online banners and adverts.
  • Uploading and updating content using Visual Studio.
  • Updating VIP newsletters using Dreamweaver.

August 2011 – April 2012:

PR and Marketing Executive, Crayon (Karmarama) – Integrated Marketing Agency

  • Set PR plan for agency and timescale for the year.
  • Write and seed Crayon’s press releases, announcements and thought pieces to marketing trade press.
  • Liaise with marketing press journalists and intermediaries.
  • Co-create social media strategy with Insight Curator.
  • Manage re-skin and refresh of website and all marketing materials.
  • Brand management.
  • Plan, collate and enter award entries.
  • Update and maintain all online presences and showcases.
  • Increased Twitter engagement and amount of followers to over 1200.

Reason for leaving: Role redundant due to merger with Karmarama.

March 2011 – August 2011:  Fixed Term Contract

Web Content Coordinator, Wembley Stadium, The Football Association

  • Curate, upload, proof read and write SEO friendly copy for
  • Select, source, upload and resize imagery for
  • Engage and moderate audience through social media and comment feature on
  • Create specific content around events for Wembley Stadium Facebook page.
  • Liaise with all other business areas of The FA to keep website, social media and newsletters up to date.
  • Maintain close working relationship with design studio and third parties: PR agency, digital agency, marketing agency and photographers. Brief and manage to ensure getting usable results.
  • Create and maintain interest surrounding Wembley Stadium, the Stadium tour and upcoming events.
  • Won a Digital Impact Award for Best Use of Digital in a Brand Transformation Situation.


February 2010 – February 2011: 

Editor, – Online Music Magazine

  • Curate, create and upload engaging content to website.
  • Edit and proof read submissions by volunteer writers.
  • Write engaging SEO driven headlines.
  • Select images in Photoshop to create photo galleries.
  • Remotely manage and coordinate 250 writers and reviewers across the UK.
  • Build and maintain close working relationships with PR companies, artists and management.
  • Engage audience through social media.
  • Source competition prizes and craft competitions and features.

 Reason for leaving: Career development

2009 – 2010: 

Administrator and Receptionist, Sefton Carers Centre – Local Charity


2008 – 2009:

Press Officer, Presswerk – Music PR Internship

  • Regional press and online promotion of UK tours for unsigned bands including Metro, and
  • Writing press releases for EP releases and gaining coverage in online press.


2008 – 2010:

Box Office Cashier, Barfly Liverpool


2008 – 2008:

PR Assistant, West Lancashire District Council

  • Writing press releases for local events and gaining coverage in local press.
  • Collating clippings.
  • Placing council announcements.

Reason for leaving: Fixed term contract


2006 – 2007

Assistant Event Manager and Promotions Assistant, Emegenza North – Battle of the Bands Competition

  • Event management and assuring event adhered to strict timing curfews.
  • Liaise with venue and event staff and competition entrants.
  • Promote competition in supporting Sound Control music stores in Manchester, Leeds and Sheffield.
  • Stage management.

 Reason for leaving: Competition stopped running.

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